Book Hack
Super PumpedBy Mike Isaac

In a Nutshell

In this book, New York Times technology correspondent Mike Isaac tells the inside story of Uber's meteoric rise and fall.

Favorite Quote

Kalanick's story is whispered as a cautionary tale for founders and venture capitalists alike, emblematic of both the best and worst of Silicon Valley.

Mike Isaac

Introduction

In just five years, Uber rose from a small car service app to a unicorn — a startup worth over $1 billion.

Yet Uber quickly went from popular to pariah in the public eye after the company and its founder became embroiled in scandals, from sexual harassment to invading user privacy.

Super Pumped, published in 2019, is the story of Uber, told by award-winning New York Times journalist Mike Isaac.

Isaac draws from personal experiences, internal documents, and over 200 interviews to recount the rise and fall of Uber founder Travis Kalanick.

The book describes Uber's battles with taxi unions, venture capitalists, and competitors as it headed toward going public on the stock market.

Here are the 3 key insights from this Hack

  1. 1.
    Travis Kalanick’s tenacious business tactics quickly grew Uber into a multi-billion dollar company
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