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Storytelling: Using Story to Influence and Connect Summary

Stefan Mumaw

Storytelling: Using Story to Influence and Connect

by Stefan Mumaw

Storytelling: Using Story to Influence and Connect

Stefan Mumaw

Clock Icon5 min
Insight Icon3 key insights
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In Storytelling: Using Story to Influence and Connect, expert content creator and marketer Stefan Mumaw reveals how to use empathy and humans' natural craving for stories to connect with your customers, and get them to buy.

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Storytelling: Using Story to Influence and Connect

by Stefan Mumaw

Storytelling: Using Story to Influence and Connect

Stefan Mumaw

Overview

Struggling to shift your product off the shelves? Even if you think you've come up with the idea for the next million-dollar venture, if you're not selling it right, no one's going to buy it. Does your marketing aim to create a deeper relationship with your customers or audience? Whatever product you're selling, you should be selling an idea and a dream before anything else. The reason why marketing is historically linked to psychology is because customers are human. Humans are emotional. Mastering the art of triggering emotion is what sales is all about. If you can get a good grip on human psychology, you can get a grip on sales.

Content creator and customer service expert Stephan Muman has dedicated his career to teaching others how to craft better stories for their brands. Muman's aim is to foster customer loyalty and sell them their fantasy. Are you ready to jump into the world of marketing, and learn how to make the best out of your brand?

Through learning how to build your brand's storytelling from the ground up, and understanding how to empathize with your clientele, you can easily become an expert marketer ready to take on any challenge.

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Favorite Quote

"There's really only two motivations of human behavior, and that's love and fear. We do everything for the love of something or the fear of something. Everything."

Stefan Mumaw

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Storytelling: Using Story to Influence and Connect

Stefan Mumaw

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