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Start Something That Matters

Blake Mycoskie

Start Something That Matters

by Blake Mycoskie

Start Something That Matters

Blake Mycoskie

5 min
3 key insights
Visual, audio & text

Start Something That Matters encourages us to overcome our fear of the unknown and create a business that not only makes money, but also helps others, even if you have few resources to start with.

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Start Something That Matters

by Blake Mycoskie

Start Something That Matters

Blake Mycoskie

Overview

Blake Mycoskie is the founder of TOMS, the famous shoe company that gives a pair to a child in need for every one sold – "one for one." During a vacation in Argentina, he started to wear alpargata, espadrilles very popular in the country. Then, traveling from village to village, he discovered that many kids were so poor that they had to go barefoot, thus being exposed to a wide range of diseases. Mycoskie wanted to help, but wondered how he could.

First, he thought about starting a shoe-based charity. However, he instead decided to do what he was most experienced at – using creativity in business – having already launched various companies in his life. It may seem counterintuitive to most of us, yet he reckoned a for-profit business would assure a more constant flow of shoes to the children in need than a charity, which would always depend on the income of people's donations.

In Start Something That Matters, Blake Mycoskie shows any of us can create a company that helps to make the world a better place.

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"'Someday' is a disease that will take your dreams to the grave with you."

Blake Mycoskie

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Start Something That Matters

Blake Mycoskie

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