course hack

Social Media Marketing with Facebook and Twitter

Megan Adams

5 mins

3 key insights

Visual, audio & text

In this course, viral marketer Megan Adams shares practical knowledge for using social media as a marketing tool and leveraging each network's unique qualities to help grow your business.


Social Media Marketing with Facebook and Twitter

Social Media Marketing with Facebook and Twitter

by Megan Adams


Traditionally, marketing has been a one-sided affair. In recent years, however, social media has turned marketing into a conversation that consumers are actively participating in. Now, if you can jump into the right conversation at the right time, you can use that conversation to drive brand awareness and have your customers do the marketing for you.

Any content we publish on social media has the capacity to go viral. Liking, retweeting, and sharing across platforms holds the potential to inject your business into otherwise untapped markets and make virality one of the tools in your marketing toolkit. To access the potential value that social networks hold for your business, you need a carefully considered strategy, and the ability to tap into your creativity.

In this course, social media strategist and viral marketer Megan Adams explores social media marketing's unique value and shares strategies to help you leverage both Facebook and Twitter's unique characteristics. When we use it strategically, social media can be a powerful tool for building a community, creating trust in your brand, and engaging with your audience.

Favorite quote

Friends look to friends for recommendations, and social media allows you to activate those opportunities and expose your brand to a new audience.

- Megan Adams

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