In this course, viral marketer Megan Adams shares practical knowledge for using social media as a marketing tool and leveraging each network's unique qualities to help grow your business.

Traditionally, marketing has been a one-sided affair. In recent years, however, social media has turned marketing into a conversation that consumers are actively participating in.

Now, if you can jump into the right conversation at the right time, you can use that conversation to drive brand awareness and have your customers do the marketing for you.

Any content we publish on social media has the capacity to go viral.

Liking, retweeting, and sharing across platforms hold the potential to inject your business into otherwise untapped markets and make virality one of the tools in your marketing toolkit.

In this course, social media strategist and viral marketer Megan Adams explores social media marketing's unique value and shares strategies to help you leverage both Facebook and Twitter's unique characteristics.

When we use it strategically, social media can be a powerful tool for building a community, creating trust in your brand, and engaging with your audience.