book hack

So You've Been Publicly Shamed

Jon Ronson

5 mins

3 key insights

Visual, audio & text

So You've Been Publicly Shamed explains how public shaming can bring down websites, close businesses, and destroy careers, as well as exploring why it often suppresses ethical behavior, instead of encouraging it.


So You've Been Publicly Shamed

So You've Been Publicly Shamed

by Jon Ronson


What comes to mind when you hear the phrase 'public shaming?' Maybe you think of the Middle Age common practice of shaming nonconformists on a public stage in front of the entire town. Maybe you think of personal experiences as a child, for example, with a particularly vicious teacher who shamed you in front of the entire class.

With the rise of online communities and social media, public shaming hasn't disappeared - it has morphed into something completely different. In Jon Ronson's So You've Been Publicly Shamed, you'll find out how far this humiliating practice can really go.

Today, we can be the victim of shame due to relatively small infractions. And what about the injustices that we feel powerless against, like the mega-corporation that exploits their employees? Can public shaming be an effective means to oppose such an outrage? Or is it simply a cruel practice used to silence others? Let's jump in to understand the strange mechanics of public shaming and online oppression?

Favorite quote

The snowflake never needs to feel responsible for the avalanche.

- Jon Ronson

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