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Simple Rules

Donald Sull

Simple Rules

by Donald Sull

Simple Rules

Donald Sull

5 min
3 key insights
Visual, audio & text

Simple Rules shows you how to come up with clear-cut rules and boundaries to follow so you can embrace discipline, navigate our complex world, and reach your goals.

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Simple Rules

by Donald Sull

Simple Rules

Donald Sull

Overview

Dr. Donald Sull is a Harvard and MIT professor, whose research focuses on how companies can come up with strategies and execute them in a turbulent, fast-paced environment. In 2015, he partnered with Kathleen M. Eisenhardt, a Stanford professor in Management Science and Engineering. Between the two of them, Sull and Eisenhardt put together their findings to establish how you can manage complexity - not just in business, but in life. Simple Rules aims to show you the kind of heuristics at play in some of the world's most successful companies and in nature. You'll learn not only what kinds of simple rules exist, but also how to come up with your own, so that you can make quicker and better choices when things get hectic in your life.

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Favorite Quote

"When it comes to implementing a strategy of simple rules, pinpointing the precise decision or activity where rules will have the most impact is half the battle."

Donald Sull

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Simple Rules

Donald Sull

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