Creativity expert Austin Kleon dissects the importance of visibility for the success of our creative endeavors, diving into the most efficient ways of sharing art and gaining popularity.

In the digital age, how should artists share their work?

For Austin Kleon, the process of getting discovered is all about sharing your work where your audience can find it.

Austin Kleon is the author and illustrator of Steal Like an Artist, a trilogy of bestselling books about creativity using catchy captions and graphics to invoke imagination and bust myths about art.

In Show Your Work!, Kleon teaches artists how to stand out online. What an audience will be impressed by is unpredictable, so quantity is crucial.

Kleon advises creatives to systematically display their work in newsletters, on blogs, or on social media.

By producing and posting quality work consistently, creators can carve a profitable space for themselves in the digital marketplace.