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Shoe Dog

Phil Knight

Shoe Dog

by Phil Knight

Shoe Dog

Phil Knight

5 min
3 key insights
Visual, audio & text

Shoe Dog is the autobiography of Nike's founder, Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world.

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Shoe Dog

by Phil Knight

Shoe Dog

Phil Knight

Overview

It's very rare for a person like Phil Knight to elude the public spotlight for so long. At the time he founded Nike (back then called Blue Ribbon) in 1964, Knight had no idea what this crazy plan of his would turn into, how much it would change the world, and that it'd make him the 15th-richest person on the planet.

However, until now, much of the company's history, many early decisions, and a lot of Knight's personal life hadn't been well-covered publicly at all. But as time progressed towards him stepping down as the company's chairman (which he did in June 2016), he knew a memoir was in order. So along came Shoe Dog, published in April of 2016.

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Phil Knight

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Shoe Dog

Phil Knight

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