book hack
Shoe DogBy Phil Knight

In a Nutshell

Shoe Dog is the story of how Phil Knight founded one of the world's most iconic, profitable, and world-changing brands: Nike.

Favorite quote

The only time you must not fail is the last time you must try.

Phil Knight

Introduction

It's one of the most recognizable symbols in the world, worn by star athletes in practically every sport – from Michael Jordan to Megan Rapinoe – and worth over 37 billion dollars.

Without us mentioning its name, you know what company we're talking about.

When he founded Nike in 1964, Phil Knight had no idea what this crazy plan of his would turn into, how much it would change the world, and that it would one day make him one of the wealthiest people on the planet.

Until now, much of the company's history, its founders' early decisions, and Knight's personal life wasn't public knowledge.

In Shoe King, Knight shares the inside story of Nike and the life lessons he learned on the way to success.

Here are the 3 key insights from this Hack

  1. 1.
    You only get a few chances to start something crazy — so go broke while you're young
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  3. 3.
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