course hack

Selling with Stories, Part 1: What Makes a Great Story?

Paul A. Smith

5 mins

3 key insights

Visual, audio & text

Selling with Stories unpacks exactly how the art of storytelling can be optimised and used by salespeople and businessmen to strategically improve job performance and increase sales.

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Selling with Stories, Part 1: What Makes a Great Story?

Selling with Stories, Part 1: What Makes a Great Story?

by Paul A. Smith

Overview

What's the smartest way to make a sale? It's one of the best-kept secrets in the game. The art of selling is complicated, with many elements to consider all at once. Most important to consider is how to connect with your customers, and have your words resonate on an emotional level. If you can connect emotionally, you can convince, and ultimately make a sale.

A leading expert in business storytelling, Paul Smith holds the secret to one of the most potent sales techniques: storytelling. With a few key aspects of storytelling to keep in mind, Smith explains how the art of storytelling can be optimised and perfected to allow any salesperson to make a sale by just telling a story.

Smith's experience with coaching has landed him in Inc Magazine's Top 100 Leadership Speakers of 2018. He's also the bestselling author of books such as Sell with a Story, Parenting with a Story, and Lead with a Story, in which he explains how storytelling can help us in various areas of our life. In this course, he defines what makes a great sales story, how to structure our narratives in order to grab a listener's attention, and tips for including emotion, surprise, and detail.

Favorite quote

Stories sell. And people who can tell a good sales story will sell more than people who can't. Having a great product and a good sales pitch just isn't enough anymore – you need great stories to go with them.

- Paul Smith

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