In his follow-up to the best-selling Tipping Point, journalist Malcolm Gladwell explains new forms of social engineering by deep-diving through seemingly normal phenomena.

In 2000, Malcolm Gladwell published The Tipping Point, explaining how small attitudinal shifts can create big societal changes. Tipping points occur when a loud minority starts making internal changes.

Twenty-five years after this best-selling debut, Gladwell has released a follow-up: Revenge of the Tipping Point.

In his new book, Gladwell traces the development of new social epidemics, with each chapter starting with a personal anecdote or news story as an entry point to looking at a specific tipping point.