Purple Cow shows you why building a great product and simply investing in advertising is not enough, and how you can create something that people want to share in today's crowded world.

Gary Vaynerchuk has a fair point when he simply introduces Seth Godin as "the legend" on his show. You know you've made it when you can type in your first name on Google and get your personal blog as a result.

Seth Godin predicted the incredible success of the internet. His first startup Yoyodyne, which used giveaways and games to market companies to online users back in 1995, was eventually acquired by Yahoo in 1998 for $30 million.

Even before, but especially after quitting the startup in 2000, Godin created a plethora of companies, wrote 18 bestselling books, including Purple Cow, and started the number one marketing blog in the world - counting 6000 posts!