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Purple Cow Summary

Seth Godin

Purple Cow

by Seth Godin

Purple Cow

Seth Godin

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

In Purple Cow, learn why building a great product and advertising the heck out of it is not enough and how you can build something great that others want to share - so you can succeed in today's crowded post-advertising world.

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Purple Cow

by Seth Godin

Purple Cow

Seth Godin

Overview

Gary Vaynerchuk has a fair point when he simply introduces Seth Godin as "the legend" on his show. You know you've made it when you can type in your first name on Google and get your personal blog as a result.

Seth Godin predicted the incredible success of the internet. His first startup Yoyodyne, which used giveaways and games to market companies to online users back in 1995, was eventually acquired by Yahoo in 1998 for $30 million.

Even before, but especially after quitting the startup in 2000, Godin created a plethora of companies, wrote 18 bestselling books, including Purple Cow, and started the number one marketing blog in the world - counting 6000 posts!

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Favorite Quote

"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."

Seth Godin

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Purple Cow

Seth Godin

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