Purple Cow shows you why building a great product and simply investing in advertising is not enough, and how you can create something that people want to share in today's crowded world.

Seth Godin is a legend in the marketing world. He is the author of 22 bestselling books and the host of his own podcast, Akimbo.

Seth Godin predicted the incredible success of the internet. His first startup Yoyodyne, which used giveaways and games to market companies to online users back in 1995, was eventually acquired by Yahoo in 1998 for $30 million.

In Purple Cow, Godin explains why traditional marketing no longer works and how you need to build a remarkable product to stand out from the crowd and reach your target market.