Book HackProgressive PartnershipsBy Callum Laing
In a Nutshell
Progressive Partnerships is a business book that shares how you can gain credibility and develop strategic partnerships for your business.
Favorite Quote
Take the pressure off: Kiss lots of frogs.
Callum Laing
Introduction
It takes more than one big partnership to make or break a business. The game of partnerships – and the essence of business relationships – lies in numbers.
Get someone to back you, then leverage their credentials to get your second partner, and on to the next. The truth is: The first few partnerships don't necessarily matter, so long as you play the cards right and trade up from there.
Callum Laing is an entrepreneur and expert in partnership development for startups. He is the founder and CEO of MBH Corporation PL, a conglomerate backer of small businesses that allows founders to scale effectively.
Progressive Partnerships is a book outlining the process of creating a network of connections that opens opportunities for multiple partnerships.
Laing uses specific cases he has encountered as a founder and the wisdom from his 20 years of experience in supporting small businesses from startup to expansion to show the way.
Here are the 3 key insights from this Hack
- 1.Progressive partnering is about starting small and attracting partners of increasing value
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