Pre-Suasion takes you through the latest social psychology research to explain how marketers, persuaders, and our environment constantly influence and orient our thoughts and actions.

33 years after Influence stormed into the hearts of business owners, marketers, and managers and sold millions of copies, Robert Cialdini is back on the scene.

Pre-Suasion: A Revolutionary Way to Influence and Persuade isn't about influencing people's decisions, but about setting the stage so they'll be ready to hear you out when you decide to come forward and speak your truth.

Pre-Suasion shows you two sides of the same coin: the way we're being pre-suaded in our everyday lives, and how we can use those very same tactics ourselves.

If you're a marketer, this book will help you dive into the psyche of your customers - and get them to buy more.

And if you're a customer, you'll open your eyes to why you buy things the way you do.