Book Hack
OversubscribedBy Daniel Priestley

In a Nutshell

Marketing expert Daniel Priestley is here to teach you how to design a business strategy to increase demand for your product with straightforward, actionable steps that you can begin to incorporate today.

Favorite Quote

Becoming oversubscribed is about finding a market that highly values you, has the capacity to pay you and that you want to serve.

Daniel Priestley

Introduction

If you're responsible for creating the product your business sells, everything else takes a backseat.

When we juggle a million responsibilities, prioritizing can be daunting. What should you work on first and how should you determine which tasks can be put on hold for a few hours – or even a few days?

In Oversubscribed: How to Get People Lining Up to Do Business With You, marketing and business management guru Daniel Priestley shares his tested strategy for creating a market and return on investment.

Priestley's approach focuses on defining a narrow niche and creating deep value for a core group of clients who clamor for your product or service – so you can devote your time to what matters most.

Here are the 3 key insights from this Hack

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    Getting the supply and demand ratio working in your favor is the key to becoming oversubscribed
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