Marketing expert Daniel Priestley is here to teach you how to design a business strategy to increase demand for your product with straightforward, actionable steps that you can begin to incorporate today.

If you're responsible for creating the product your business sells, everything else takes a backseat.

When we juggle a million responsibilities, prioritizing can be daunting. What should you work on first and how should you determine which tasks can be put on hold for a few hours – or even a few days?

In Oversubscribed: How to Get People Lining Up to Do Business With You, marketing and business management guru Daniel Priestley shares his tested strategy for creating a market and return on investment.

Priestley's approach focuses on defining a narrow niche and creating deep value for a core group of clients who clamor for your product or service – so you can devote your time to what matters most.