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Oversubscribed Summary

Daniel Priestley

Oversubscribed

by Daniel Priestley

Oversubscribed

Daniel Priestley

Clock Icon5 min
Insight Icon3 key insights
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Marketing expert Daniel Priestley is here to teach you how to design a business strategy to increase demand for your product with straightforward, actionable steps that you can begin to incorporate today.

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Oversubscribed

by Daniel Priestley

Oversubscribed

Daniel Priestley

Overview

If you're responsible for creating the product your business sells, everything else takes a backseat. When we juggle a million responsibilities, prioritizing can be daunting. What should you work on first and how should you determine which tasks can be put on hold for a few hours – or even a few days?

In Oversubscribed: How to Get People Lining Up to Do Business With You, marketing and business management guru Daniel Priestley shares his tested strategy for creating a market and return on investment.

Priestley's approach focuses on defining a narrow niche and creating deep value for a core group of clients who clamor for your product or service – so you can devote your time to what matters most.

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"Becoming oversubscribed is about finding a market that highly values you, has the capacity to pay you and that you want to serve."

Daniel Priestley

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Daniel Priestley

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