One Simple Idea Summary

One Simple Idea

Stephen Key

According to author Stephen Key, we don't always have to execute our 'big ideas'. He's been 'renting out' his own ideas for decades, coming up with small tweaks and incremental improvements to existing products and then licensing them with established companies, who go on to build and sell the product. Creating a thriving business that thrives isn't easy, but with these tricks, you should be able to build a portfolio of potential manufacturers, eliminate the problem of competition, and deliver what your customers want with efficiency.