book hack

One Simple Idea

Stephen Key

5 mins

3 key insights

Visual, audio & text

One Simple Idea shows us how to turn ideas into licensed products and build companies that use outsourced manufacturers to produce, market, sell, and distribute.


One Simple Idea

One Simple Idea

by Stephen Key


According to author Stephen Key, we don't always have to execute our 'big ideas'. He's been 'renting out' his own ideas for decades, coming up with small tweaks and incremental improvements to existing products and then licensing them with established companies, who go on to build and sell the product. Creating a thriving business that thrives isn't easy, but with these tricks, you should be able to build a portfolio of potential manufacturers, eliminate the problem of competition, and deliver what your customers want with efficiency.

Favorite quote

It doesn't matter whether your idea is big or small. It doesn't have to be the next best thing since sliced bread.

- Stephen Key

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