One Simple Idea
Stephen Key
5 mins
3 key insights
Visual, audio & text
One Simple Idea shows us how to turn ideas into licensed products and build companies that use outsourced manufacturers to produce, market, sell, and distribute.
One Simple Idea
One Simple Idea
by Stephen Key
Overview
According to author Stephen Key, we don't always have to execute our 'big ideas'. He's been 'renting out' his own ideas for decades, coming up with small tweaks and incremental improvements to existing products and then licensing them with established companies, who go on to build and sell the product. Creating a thriving business that thrives isn't easy, but with these tricks, you should be able to build a portfolio of potential manufacturers, eliminate the problem of competition, and deliver what your customers want with efficiency.
Favorite quote
It doesn't matter whether your idea is big or small. It doesn't have to be the next best thing since sliced bread.
- Stephen Key
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