Longtime creative director Dave Trott explores the many ways that bold and innovative creative thinking has shaped lives and changed the world around us.

Creative individuals thrive when they can draw on a range of knowledge, often outside of their immediate interests.

A painter, for instance, won't simply paint. They will spend time learning about physics, woodworking, and culinary arts to boost their craft.

Making connections between many subjects results in unique ways of thinking that drive unexpected and creative ideas. Originality and innovation are born from these connections, so the more we can make, the more creative we can be.

Dave Trott spent over 40 years in the advertising industry as a creative director and copywriter. In his 2015 book, One Plus One Equals Three, he utilizes a diverse range of anecdotes to unpack the magic behind creative thinking.