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by Gary Hustwit
In Objectified, industrial designers, design critics, and industry leaders discuss the design of everyday objects, the relationships we form with the things we own, and what those things can tell us about those who has designed and made them.
by Gary Hustwit
One of the central goals of design is to create an environment where people can find respite and calm. The role of designers is to anticipate and understand the needs of the people they design for – even better than they do for themselves.
Design should improve people's daily lives without them having to think about it. It should be unobtrusive and leverage natural human behavior. Reasonable design solutions require that designers let go of their ego, remove redundant features, and create unity in every object.
In this documentary, renowned designers, including Tim Brown, Dieter Rams, and Jonathan Ive discuss the principles of their design processes, the limits of consumerism-driven manufacturing, and our complex relationship with the things we own.
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"A big definition of who you are as a designer is the way that you look at the world. It's one of the curses of what you do; you're constantly looking at something and thinking: why is it like that, and not like this? In that sense, you're constantly designing."
– Jonathan Ive, Former Chief Design Officer at Apple Inc.