book hack
No FilterBy Sarah Frier

In a Nutshell

No Filter reveals the inside story of Instagram's evolution from a struggling start-up to one of the most culturally relevant apps of the century, as told through previously unpublished interviews and anecdotes.

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Inside and outside Facebook, the story of Instagram is ultimately about the intersection of capitalism and ego – about how far people will go to protect what they built and to appear successful.

Sarah Frier


Instagram is used by more than a billion people in any given month. While publicly, the launch of the app seemed to be an unprecedented success, news anchor and journalist Sarah Frier uncovers the details that led to the most controversial decisions of Instagram's - and later Facebook's - leadership teams.

Frier, a technology reporter for Bloomberg, is an expert on how social media companies make business decisions and the effect they can have on all of us. She crafted No Filter from exclusive access to interviews with the founders of Instagram, as well as employees, early investors, and competitors.

Frier further discusses the societal implications of the far-reaching influence of Instagram – how it has fundamentally changed the way we socialize, eat, shop, travel, and communicate.

Here are the 3 key insights from this Hack

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    The launch of Instagram blindsided the tech world and triggered structural change for social media
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