Course HackNew Product DevelopmentBy Ganesh N. Prabhu, Indian Institute of Management
In a Nutshell
In this course, product development expert Ganesh N. Prabhu demonstrates how to design, validate and manufacture a first product prototype.
Favorite Quote
If there are significant changes in user lifestyles or there is a significant change in demography, that can create new product opportunities.
Ganesh N. Prabhu
Introduction
Why do some seemingly brilliant products never get the market traction they deserve?
What are the key business model principles that successful companies all follow to ensure their product gains a loyal customer base?
Ganesh N. Prabhu is a professor at the Indian Institute of Management
In this course, we are taken through the steps of the product development model, from first conception to production.
As we progress through the product development process, Prabhu stresses the importance of keeping customer needs as our primary consideration.
Here are the 3 key insights from this Hack
- 1.Ensure that there is a need for the product
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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