This course offered by the University of Virginia through Coursera discusses the importance of adopting ethical business models to create a sustainable future.

Many business owners believe that all a company can offer society is its products and services in exchange for profit - nothing more.

But a new paradigm of ethical and sustainable business models is challenging the old way of thinking.

R. Edward Freeman is a Professor of Business Administration, Senior Fellow at the Olsson Center for Applied Ethics, and Academic Director at the Institute for Business in Society at the University of Virginia's Darden School of Business.

With a solid background in Practical Ethics and Business Administration, Freeman builds a solid case for social responsibility in business.

In this course, Professor Freeman argues that building a business is not all about making money; it is about striving for a purpose.

You will learn how conflict among stakeholders can push businesses to create value and innovate with the demands of modern times.