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Net Positive Summary
by Paul Polman
Net Positive reframes the central concern facing businesses today, exploring how organizations can not only offset their global impact but harness it for success.
by Paul Polman
We urgently need to update our global business models to be more sustainable, but before we can change our actions, we have to change our attitude.
Paul Polman is the former CEO of Unilever whose ten-year tenure saw shareholder returns of nearly 300%. Andrew Winston is a leading thinker on sustainable business strategy. In Net Positive, Polman and Winston use their combined expertise to point out the dangerous inefficiencies in our current measurements of success, and suggest how businesses can flip the script.
The best measure of success is not how much money your business is making, it's how much better off the world is with your business in it. By taking a more holistic, long-term look at success, Net Positive argues that businesses that put back more into society, the environment, and the global economy than they take out are more profitable in the long run.
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"All businesses now face a profound choice: continue pursuing the shareholder-first model that forces short-sighted decisions, hurts business, and endangers our collective well-being… or build businesses that grow and prosper over the long haul by serving the world."
– Paul Polman and Andrew Winston