Nail It Then Scale It
Nathan Furr, Paul Ahlstrom
5 mins
3 key insights
Visual, audio & text
Nail It Then Scale It teaches you how to craft the perfect business plan to grow your company, explaining the importance of discovering key issues for customers and creating products to solve those problems.
Nail It Then Scale It
Nail It Then Scale It
by Nathan Furr
Overview
When you start a business, there is a 50/50 chance that it will fail within the first five years.
Often, without much research, entrepreneurs build and launch their first product as quickly as possible. They put in long hours and invest their money to try to get it off the ground. Before long it's time for the company to grow and suddenly, without warning, the whole enterprise is going down in flames.
Although working on a new entrepreneurial idea is exciting, passion alone isn't going to make you succeed. You need a solid strategy that focuses on customers.
This path and its steps to success are exactly what Nathan Furr and Paul Ahlstrom provide in Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation.
Favorite quote
Pursuing a rapid experiment and finding out you were wrong and changing directions isn't failure. That is the road to success.
- Nathan Furr
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