book hack

Nail It Then Scale It

Nathan Furr, Paul Ahlstrom

5 mins

3 key insights

Visual, audio & text

Nail It Then Scale It teaches you how to craft the perfect business plan to grow your company, explaining the importance of discovering key issues for customers and creating products to solve those problems.

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Nail It Then Scale It

Nail It Then Scale It

by Nathan Furr

Overview

When you start a business, there is a 50/50 chance that it will fail within the first five years.

Often, without much research, entrepreneurs build and launch their first product as quickly as possible. They put in long hours and invest their money to try to get it off the ground. Before long it's time for the company to grow and suddenly, without warning, the whole enterprise is going down in flames.

Although working on a new entrepreneurial idea is exciting, passion alone isn't going to make you succeed. You need a solid strategy that focuses on customers.

This path and its steps to success are exactly what Nathan Furr and Paul Ahlstrom provide in Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation.

Favorite quote

Pursuing a rapid experiment and finding out you were wrong and changing directions isn't failure. That is the road to success.

- Nathan Furr

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