Moonshot! describes why now is the best time ever to build a business and how you can harness technology to create an experience customers will love by seeing the possibilities of the future before others do.

John Sculley knows a thing or two about business, having been CEO of both Apple and Pepsi at different times.

But while a lot has changed since Sculley left Apple in 1993, he hasn't lost his sense of what works and which trends drive the economy.

In this book, Sculley explains why there's never been a better time to start a business than today.

Delving into changes in technology as well as the customer experience, Moonshot! distills the fundamentals of what makes a transformational business in the 21st century.