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Moonshot

John Sculley

Moonshot

by John Sculley

Moonshot

John Sculley

5 min
3 key insights
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Moonshot! describes why now is the best time ever to build a business and how you can harness technology to create an experience customers will love by seeing the possibilities of the future before others do.

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Moonshot

by John Sculley

Moonshot

John Sculley

Overview

John Sculley knows a thing or two about business – the man was CEO of both Apple and Pepsi at different times. However, a lot has changed since Sculley left Apple in 1993. With this book, he shows us that even at age 75 and over, he hasn't lost his sense of what works and which trends drive the economy.

He has a point when he says that there's never been a better time to start a business than today, as anyone with access to the web and a laptop can do it, which is a really low entry barrier. However, one thing you'll have to consistently understand in order to build a business that's successful not just today, but tomorrow as well, are the few global trends that drive most of our economic transactions in any given six-month or one-year window.

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"The future belongs to those who see possibilities before they become obvious"

John Sculley

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Moonshot

John Sculley

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