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Measure What Matters

John E. Doerr

Measure What Matters

by John E. Doerr

Measure What Matters

John E. Doerr

5 min
3 key insights
Visual, audio & text

Measure What Matters teaches you how to implement tracking systems into your company and life that will help you record your progress, stay accountable, and make reaching your goals almost inevitable.

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Measure What Matters

by John E. Doerr

Measure What Matters

John E. Doerr

Overview

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs teaches organizations and individuals how to implement a similar process by a different name. They call it objectives and key results, or OKRs for short. This powerful system is about to transform everything you know about productivity.

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Favorite Quote

"An effective goal-setting system starts with disciplined thinking at the top, with leaders who invest the time and energy to choose what counts."

John Doerr

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Measure What Matters

John E. Doerr

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