Podcast HackMarketing Secrets of Apple and TeslaBy The Diary Of A CEO, Steven Bartlett, Rory Sutherland
In a Nutshell
In this August 2022 of the Diary of a CEO podcast, Steven Bartlett is joined by advertising expert Rory Sutherland to discuss the necessity, psychology, and ethics of advertising.
Favorite Quote
When you create perceptual value, you are creating value. Value can be created in the mind every bit as much as it can be created in the factory.
Rory Sutherland
Introduction
We are being sold things all the time. Many of us consider it a nuisance, but it is necessary to boost sales and fuel an environmentally friendly economy.
Steven Bartlett is an entrepreneur and investor who co-founded the social media marketing company Social Chain. His podcast, Diary of a CEO, is the most downloaded business podcast in Europe.
In this episode from August 2022, Bartlett's guest is Rory Sutherland, senior advertising executive and author of Alchemy.
Bartlett and Sutherland argue that advertising is as integral to sales as products themselves, using examples to demonstrate the power of marketing.
The pair discuss the psychology behind successful marketing strategies, as well as common mistakes and ethical issues.
Here are the 3 key insights from this Hack
- 1.Marketing is an essential part of a product, not an optional extra
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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