Course HackMarketing EssentialsBy Ashis Mishra, Indian Institute of Management
In a Nutshell
This edX course discusses the basics of marketing, exploring its definition and fundamentals including segmentation and strategy.
Favorite Quote
Thus, we can say that marketing is not only about identifying and meeting human needs and wants but also about being a part of overall development of a society as a whole.
Indian Institute of Management Bangalore
Introduction
What comes to your mind when you hear the word 'marketing?' If you pictured a buy-sell transaction, you're missing out on a few of the discipline's key tenets.
Dr. Ashis Mishra is a professor of marketing at the Indian Institute of Management Bangalore, or IIMB.
Mishra's research focuses on retail analysis, atmospherics, and consumer behavior. Over the span of his career, he has developed many models and frameworks for marketing-related problems.
Mishra's work was published in more than ten reputable scientific journals.
In this edX course from the IIMB, you'll learn the fundamentals of marketing to gain a greater understanding of its many complex mechanisms.
Here are the 3 key insights from this Hack
- 1.Marketing is about more than just 'selling'
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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