Course HackMarketing Analytics: Presenting Digital Marketing DataBy Samantha Barnes
In a Nutshell
In this course, Samantha Barnes, Director of Google Analytics at Bounteous, explains the importance of communicating digital marketing data clearly using a presentation narrative and strong data visualization.
Favorite Quote
No matter how hard you work on your market research, campaigns, data analysis, and outreach, if a presentation falls flat, there's a missed opportunity to showcase that performance and your work, talent, and skills as a data-informed digital marketer.
Samantha Barnes
Introduction
Data is one of a digital marketer's strongest tools — it informs key decisions and shapes campaigns. But if you can't present data clearly, it means nothing.
Samantha Barnes is a speaker, trainer, and Director of Google Analytics at Bounteous. She specializes in making data-led presentations accessible and effective.
In this course from LinkedIn Learning, Barnes explains how to craft a compelling marketing data presentation.
The course explains how to cater to your audience, work out what category your presentation falls into, and create data visualizations that work for your situation.
Here are the 3 key insights from this Hack
- 1.An audience-first approach is key to delivering effective digital marketing presentations
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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