This course will help you make your business stand out by understanding what you stand for, what you do best, and what your values are.

The best way to succeed as a business is to show what you have that other businesses do not.

So how can we attract and retain loyal customers who will provide us with free advertising through word of mouth?

April Bowles-Olin is a creative business consultant and marketing strategist who puts her expertise to use in helping other entrepreneurs.

For Bowles-Olin, the key to growing a successful business is conducting one's work with confidence, and getting it in front of an appreciative audience.

This course shows us how to get an understanding of what we value in our business and what its best attributes are, as well as the value of getting to know our customers so that we can align what we have to offer with their concerns and beliefs.