book hack

Let My People Go Surfing

Yvon Chouinard

5 mins

3 key insights

Visual, audio & text

Let My People Go Surfing is Yvon Chouinard's story of his clothing company Patagonia, which he began in his shed, forging climbing equipment by hand.

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Let My People Go Surfing

Let My People Go Surfing

by Yvon Chouinard

Overview

Yvon Chouinard is not your typical CEO. He doesn't use computers. He is an avid environmentalist who views unrestrained economic growth as a cancer. He dreamed of being a fur trapper in his youth, and now, as a climber, frequently disappears from his company for months at a time on outdoor excursions.

In Let My People Go Surfing: The Reeducation of a Reluctant Businessman, Chouinard tells the story of how he reconciled his anti-establishment beliefs with developing his multimillion-dollar clothing corporation, Patagonia. As well as telling incredible tales from adventures in the wilderness, Chouinard also outlines the financial and managerial philosophies by which Patagonia seeks to do business while maintaining its commitment to the environment.

Favorite quote

If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, 'This sucks. I'm going to do my own thing.'

- Yvon Chouinard

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