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Learning to Write Marketing Copy Summary

Ian Lurie

Learning to Write Marketing Copy

by Ian Lurie

Learning to Write Marketing Copy

Ian Lurie

5 min
3 key insights
Visual, audio & text

Learning to Write Marketing Copy will show the skills and strategies that you can use to write for both online and offline audiences, in a way that ensures customers take specific actions to drive marketing success.

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Learning to Write Marketing Copy

by Ian Lurie

Learning to Write Marketing Copy

Ian Lurie

Overview

Writing for marketing or advertising is different from other styles of writing. Effective copywriting is key for sharing a message, and thus get the audience to take action. It doesn't come as naturally as other types of writing. It's a skill that needs developing, so that the text aligns with the brand's marketing strategy.

Ian Laurie has over 20 years' experience writing marketing copy, and in this course, he shares how you can create copy, from the initial brainstorm all the way to the end result. Learning to Write Marketing Copy reveals the strategies and skills that you need for copywriting, and how you can develop them. With this course, you'll be able to plan for copywriting projects with ease.

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"Great marketing delivers value to people when they most need it."

Ian Lurie

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Learning to Write Marketing Copy

Ian Lurie

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