Launch is an early internet entrepreneur's step-by-step blueprint to creating products people want, launching them from the comfort of your home, and building the life you've always wanted, thanks to the power of psychology, email, and the internet.

Say what you will – some people have impeccable timing.

Like when Jeff Walker discovered that you could sell via email in 1996.

Being one of the early internet marketing pioneers, he's had quite some time to build and perfect the way he markets products online over the past 25 years.

When he realized that even at professional conferences, no one knew what he was talking about, he took on the responsibility of teaching others how to launch as well.

Launch shares much of the content of his course, Product Launch Formula, while giving context on his biography and how many of his most successful launches came to be.

If you don't know what a launch is, who you're supposed to launch to, or what to do to get started, we've got you covered.