Course HackIntroduction to Retention MarketingBy Alex McEachern
In a Nutshell
Founder of Spark Retention Alex McEachern highlights the pitfalls of traditional ad-based marketing and explores the benefits of remarketing to existing customers to extend their purchasing life cycle.
Favorite Quote
Online ads are easy, and that's why every marketer's doing it. But if you want to grow in a meaningful way, not have your sales plateau or even decline, adopting retention marketing is a must for your business.
Alex McEachern
Introduction
Successful marketing isn't only about bringing in new business.
Once you've built a solid customer base, shifting your focus to customer retention will have a more meaningful and enduring impact on your bottom line.
Alex McEachern is a retention marketing specialist and the founder of Spark Retention, a marketing consultancy for direct-to-consumer businesses.
McEachern has spent most of his career helping brands build and sustain loyalty programs to extend the purchasing life cycle of their customers.
In Skillshare's Introduction to Retention Marketing course, McEachern explains why customer retention is essential for sustainable growth.
The course explores the pitfalls of traditional ad-based marketing and the benefits of low-cost, high-reward retention marketing.
Here are the 3 key insights from this Hack
- 1.In the new E-commerce landscape, value-based retention marketing is more effective than ad-based marketing
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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