Join Uptime to get the key ideas from

COURSE HACK

Introduction to Retention Marketing Summary

Alex McEachern

Introduction to Retention Marketing

by Alex McEachern

Introduction to Retention Marketing

Alex McEachern

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

Founder of Spark Retention Alex McEachern highlights the pitfalls of traditional ad-based marketing and explores the benefits of remarketing to existing customers to extend their purchasing life cycle.

Get the app now

Introduction to Retention Marketing

by Alex McEachern

Introduction to Retention Marketing

Alex McEachern

Overview

Successful marketing isn't only about bringing in new business. Once you've built a solid customer base, shifting your focus to customer retention will have a more meaningful and enduring impact on your bottom line.

Alex McEachern is a retention marketing specialist and the founder of Spark Retention, a marketing consultancy for direct-to-consumer businesses. McEachern has spent most of his career helping brands build and sustain loyalty programs to extend the purchasing life cycle of their customers.

In Skillshare's Introduction to Retention Marketing course, McEachern explains why customer retention is essential for sustainable growth. The course explores the pitfalls of traditional ad-based marketing and the benefits of low-cost, high-reward retention marketing.

Download the Uptime app to

Audio iconRead or listen, with different modes
Adjust speed iconAdjust audio speed in the app
Bookmark iconBookmark to save titles for later
Share iconShare your favourite Hacks
Download

Download Uptime to get the key insights and actions from Introduction to Retention Marketing

Get the app now

Favorite Quote

"Online ads are easy, and that's why every marketer's doing it. But if you want to grow in a meaningful way, not have your sales plateau or even decline, adopting retention marketing is a must for your business."

Alex McEachern

You may also like

Create a Social Media Marketing Campaign
Institute of Coding, University of Leeds
Fundamentals of Market Structure
Chris White, New York Institute of Finance
Content Marketing Strategy
Advertising Week
The Importance of Listening
Northwestern University, Randy Hlavac
One Million Followers
Brendan Kane
Coaching Salespeople into Sales Champions
Keith Rosen
Social Media: How Media Got Social
Tama Leaver, Gwyneth Peaty, Curtin University
Never Lose a Customer Again
Joey Coleman
How to Create Great Online Content
Institute of Coding, University of Leeds, Meg Pickard
Digital Skills: Retail
Accenture
Everybody Writes
Ann Handley
Storytelling 101
Daniel José Older
Consumer Behaviour and Psychology
Coventry University, Dr. Anne Turner, Evie Michailidis
Brand Hacks
Dr. Emmanuel Probst
Introduction to Data Visualization
Nicholas Felton
Storytelling for Social Change
University of Michigan, Anita Gonzalez Ph.D.
Instagram-Worthy Photography
Brandon Woelfel
Fundamentals of Google Analytics
Jeff Sauer
Growth Marketing Essentials
Cam Lay
Find Your Voice
Caroline Goyder
Signals
Dr. Pippa Malmgren
Book of Branding
Radim Malinic
Market Research and Consumer Behavior
IE Business School, Shameek Sinha
How to Own the Room
Viv Groskop
Subscribed
Tien Tzuo

View the full hack with *uptime

App store iconGoogle play store icon

Introduction to Retention Marketing

Alex McEachern

If you buy this course we may receive a small commission for this purchase.

Take this course on Skillshare
© 2021 Uptime App LtdWe will receive a small commission from all purchases on Amazon