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Course Hack
Introduction to MarketingBy Darren Dahl, Paul Cubbon, The University of British Columbia

In a Nutshell

This course teaches the core principles of marketing including branding, pricing, communications, and more.

Favorite Quote

At the base of marketing is the idea that the consumer is interesting, is something we can learn about, and can help us in our own lives and in our businesses.

Darren Dahl

Introduction

No matter the industry you work in, marketing matters.

Marketing is the lifeblood of business — it's what keeps capital flowing and makes any venture profitable.

Often, marketing is the key difference maker between a business being a success or failure.

This course from the Sauver School of Business at the University of Vancouver, British Columbia teaches core concepts and principles of marketing, regardless of industry.

Everything from market research to branding is covered and will help anyone interested in business or marketing to reach their business goals.

Here are the 3 key insights from this Hack

  1. 1.
    Marketing is always changing
  2. 2.
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  3. 3.
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