Book Hack
In Search of ExcellenceBy Thomas J. Peters, Robert H. Waterman Jr.

In a Nutshell

In Search Of Excellence is a study of America's top 15 companies, revealing what entrepreneurs should focus on if they want their businesses to thrive.

Favorite Quote

Many of the innovative companies got their best product ideas from customers. That comes from listening, intently and regularly.

Thomas J. Peters and Robert Waterman Jr.

Introduction

What's the holy grail of effectively managing a business?

Over many years countless management Lancelots have fought the dragons protecting these secrets.

Unfortunately, few have come away with good information.

That was the case until 1982 when two men bravely figured out the mysteries of efficient business administration.

Tom Peters and Robert Waterman Jr. went straight to the origin of victorious operations.

They looked at the 15 most successful companies in America, and who ran them.

Their book In Search of Excellence lets you in on the secrets they discovered through their quest.

The holy grail may be a myth, both historically and in business management.

But this book debunks a lot of the fantasies around what works to make a great company.

It shares a lot of proven tactics with examples and steps to help your business reach new heights.

Here are the 3 key insights from this Hack

  1. 1.
    Top companies consistently focus on their customers
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  3. 3.
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