Book HackHuman First MarketingBy Phil Treagus-Evans
In a Nutshell
CEO and author Phil Treagus-Evans explores the key principles of effectively marketing yourself and your company in the modern era.
Favorite Quote
Marketing isn't working like it used to. Something has changed … Our world is evolving rapidly, and the way people engage with brands is changing even faster. We can't keep using the same strategies and expect to get the same results.
Phil Treagus-Evans
Introduction
We are drowning in adverts. From social media to the news to public spaces, marketing is everywhere, and we've never been better at ignoring it.
With such an oversaturated market, how can we make our message really cut through?
In his 2025 book Human First Marketing, CEO Phil Treagus-Evans brings us back to basics, reminding us that marketing is an exercise in human-to-human contact.
Centring on four key principles, Treagus-Evans illustrates how communicating personally and appealing to consumers' humanity with integrity and purpose can make your business shine in an age of constant noise and distraction.
Here are the 3 key insights from this Hack
- 1.Advertising has become far less effective throughout the 21st century
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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