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How to Write Captivating Commercials and Promos Summary

Melissa Cassera

How to Write Captivating Commercials and Promos

by Melissa Cassera

How to Write Captivating Commercials and Promos

Melissa Cassera

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

How to Write Captivating Commercials and Promos shares practical advice for small business owners on how to enhance your marketing copy and effectively promote your products or services.

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How to Write Captivating Commercials and Promos

by Melissa Cassera

How to Write Captivating Commercials and Promos

Melissa Cassera

Overview

We have more opportunities than ever to promote our business. But not all methods for doing so are as effective as the others. It's about finding the ideal combination of both words and visuals that best represents your business. Melissa Cassera is a business strategist, editor, and professional screenwriter with over 15 years' experience in publicity, advertising, and marketing. In this course, How to Write Captivating Commercials and Promos, Cassera shares some of her valuable experience on how to create the best promotional content, target the right audience, and market our product in the right place at the right time.

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Favorite Quote

"Don't ever try to be so fancy with your wording that it's actually taking away the clarity of what you're selling and what you're doing."

– Melissa Cassera

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How to Write Captivating Commercials and Promos

Melissa Cassera

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