How to Write Captivating Commercials and Promos shares practical advice for small business owners on enhancing your marketing copy and effectively promoting your products or services.

Today, there are more opportunities than ever to promote your business. However, not all methods for doing so are as effective as others.

Effective marketing is about finding the ideal combination of both words and visuals that best represents your business.

Melissa Cassera is a business strategist, editor, and screenwriter with over 15 years' experience in publicity, advertising, and marketing.

In this course, Cassera shares valuable tips on how to create the best promotional content, target the right audience, and market your product in the right place at the right time.