Course HackHow to Use High-Impact Storytelling in MarketingBy Melanie Deziel
In a Nutshell
Marketing and branded content expert Melanie Deziel shares insights on storytelling in marketing, explaining how a strong narrative paired with facts and figures can achieve maximum effect.
Favorite Quote
When we tell stories that are compelling, credible, valuable, and visible, we not only create a better content experience for our audience, but we give our stories the best possible chance of impacting our target audience and … achieving our marketing goals.
Melanie Deziel
Introduction
The attention economy is fiercer than ever. Today, marketers must not only gain an audience's attention, but also compete to retain it.
Luckily, a strong story can keep an audience hooked throughout the customer journey.
Melanie Deziel is a marketing storytelling expert who has worked with 32 of the Fortune 100 companies on their branded content. In this course, she breaks down the key aspects of effective marketing storytelling, starting with how to make it compelling.
From crafting narratives, Deziel moves on to using data and external advocates to increase marketing credibility, before outlining strategies for standing out from your competitors.
Here are the 3 key insights from this Hack
- 1.Make marketing stories compelling by centering them on people and using tension as a hook
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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