In this LinkedIn Learning course, LinkedIn COO, Daniel Shapero, shares essential lessons for creating a successful long-term business strategy.

Businesses live and die on strategy. Understanding your customers, competitors, and climate is paramount.

But strategy should never be set in stone. It should be living, breathing, and evolving as the landscape around your business changes. Neglecting to change your strategy with your business is almost guaranteed to herald failure.

In this LinkedIn Learning course, Daniel Shapero, COO of LinkedIn, shares crucial, real-world lessons about strategizing for a business that lasts.

Covering everything from identifying a gap in the market to shifting your strategy in the face of savvy competitors, Shapero highlights the importance of truly understanding your strengths and being humble enough to admit and work around your weaknesses.