Designer and YouTuber John Phenom explains that one of the best ways to run a clothing brand is through preparation.

Styles can change but the business of fashion has fundamental elements that remain consistent.

My name is John Phenom and I am a clothing brand mentor.

As a former designer, creative director, and brand director, I've worked professionally in apparel development since 2000. Through this experience, paired with having a YouTube channel that offers online mentorship, I have been able to navigate big areas of focus for brand owners.

In this Hack, I share key tips to consider before launching your clothing business, as well as strategies to keep organised, manage your budget, and give your brand the exposure it needs.