In this day and age, attention is currency. You have 0.13 seconds to capture someone's attention — it's crucial to understand how to stop the scroll.

At the start of the entrepreneurial journey, most people struggle to attract and captivate the right attention on social media to grow their audience and community.

As a business owner or creator, you need to understand how to effectively communicate your solution to a problem in the shortest time possible. This is accomplished through the hook of your content.

If the hook does not spark curiosity, provoke an emotion, and stop the scroll, you've immediately lost your audience's attention.

Attention is currency in today's age. So how do you write a compelling hook to stop the scroll?