Art sales and marketing expert Mo Li explains how to navigate the complex and often contradictory world of art pricing, and lays out a pragmatic approach for artists seeking to value their work accurately.

Embarking on the bewildering journey of the art world, where capitalist and artistic values clash, often leaves artists adrift, and determining the right price for one's own work is a particular challenge.

My name is Mo Li and I am the co-founder of Very Private Gallery, an art business, sales, and marketing consultancy that helps artists make a living from their work.

This Hack offers a simple and practical three-step strategy to balance artistic worth with market value.