Course Hack
How to Create Great Online ContentBy Institute of Coding, University of Leeds, Meg Pickard

In a Nutshell

Learn how to maximize the reach and impact of your online content in this course provided by the Institute of Coding at the University of Leeds.

Favorite Quote

Understanding who your audience is and what's driving them will give greater insight into their language ... you'll be able to use the language they use or expect, and meet their needs and expectations before they turn into frustrations.

University of Leeds

Introduction

In a sea of blog posts, videos, and tweets, content creation requires greater planning and strategy than ever before.

As obvious it may seem, few companies realize that the key to gaining followers and engagement lies in the quality of your content.

Meg Pickard is a senior media executive specializing in digital content, with over 20 years of experience.

In this course, offered through FutureLearn by the University of Leeds, Pickard teaches us to identify underlying goals behind digital content and how to effectively leverage our skills to meet them.

Great online content can help companies gain new followers and keep old ones coming back for more.

Here are the 3 key insights from this Hack

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    Language, Tone, Target, and Intention are important factors in determining what content to make
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