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How to Create Great Online Content Summary

Institute of Coding

How to Create Great Online Content

by Institute of Coding

How to Create Great Online Content

Institute of Coding

Clock Icon5 min
Insight Icon3 key insights
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Learn how to maximize the reach and impact of your online content in this course provided by the Institute of Coding at the University of Leeds.

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How to Create Great Online Content

by Institute of Coding

How to Create Great Online Content

Institute of Coding

Overview

In a sea of blog posts, videos, and tweets, content creation requires greater planning and strategy than ever before. As obvious it may seem, few companies realize that the key to gaining followers and engagement lies in the quality of your content.

Meg Pickard is a senior media executive specializing in digital content, with over 20 years of experience. In this course, offered through FutureLearn by the University of Leeds, Pickard teaches us to identify underlying goals behind digital content and how to effectively leverage our skills to meet them. Great online content can help companies gain new followers and keep old ones coming back for more.

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"Understanding who your audience is and what's driving them will give greater insight into their language ... you'll be able to use the language they use or expect, and meet their needs and expectations before they turn into frustrations."

University of Leeds

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How to Create Great Online Content

Institute of Coding

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