Course HackHow to Build Visual Content Marketing StrategiesBy Amy Balliett
In a Nutshell
In this course, CEO and Founder of Killer Visual Strategies, Amy Balliett, explains how to create an effective visual content marketing strategy, from planning through to implementation.
Favorite Quote
While visual content is in high demand, it's important to recognize the fact that audiences are more discerning than ever before. In fact, 94% of first impressions of a brand or service today are based entirely on the design quality of the brand's published content.
Amy Balliett
Introduction
In a digital-first world, visual marketing is more prevalent than ever, and only the highest-quality content stands out against the noise.
Amy Balliett, CEO and Founder of Killer Visual Strategies, is an expert in designing visual content marketing strategies that elevate brands.
In her LinkedIn Learning course, Balliett explains the rigorous planning that goes into a strong strategy, starting with developing a brief and profiling target audiences.
Balliett encourages us to consider the placement and timing of content, delves into the importance and practicalities of visual consistency, and teaches us how to create a style guide for marketing campaigns.
Here are the 3 key insights from this Hack
- 1.An accurate, targeted brief is an essential foundation for marketing campaigns
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
