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How to Build Habit-Forming Products Summary

Nir Eyal

How to Build Habit-Forming Products

by Nir Eyal

How to Build Habit-Forming Products

Nir Eyal

Clock Icon5 min
Insight Icon3 key insights
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How to Build Habit Forming Products offers a psychological insight into what drives user behavior, and the stages to go through when seeking to build habits and retain long-term customers.

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How to Build Habit-Forming Products

by Nir Eyal

How to Build Habit-Forming Products

Nir Eyal

Overview

The best a company can hope for is that the customer comes back to purchase the product. Coming back repeatedly means that the customer has formed a habit of using the product. To create habit forming products, it is essential to understand the psychology behind user behavior, and to produce something that meets core human needs.

Habit forming is not automatic. It is a well thought-out process that tracks customer behavior patterns. Nir Eyal is a two-time Silicon Valley entrepreneur, who has experience teaching other entrepreneurs on frameworks for habit forming. By offering practical steps that they can take in business, habit forming can become a core aspect of products catering to customer needs.

How to Build Habit Forming Products is a course that will meet the needs of entrepreneurs and anyone else who is working towards building a product. If you have a business idea in mind, applying these strategies can be done practically to help you take the next steps.

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"We can use habit forming technology to help people live better, happier, healthier, more connected lives, by helping them build habits for change that will positively affect their lives."

Nir Eyal

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How to Build Habit-Forming Products

Nir Eyal

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