Veteran accountant John Tennent reveals how running a successful business depends not on profit alone, but on managing cash wisely.

Many view profit as the ultimate sign of business success. But profits can be unstable and unpredictable.

Large profits may prove fruitful when the economy is on your side, but in troubled times, good cash flow is what keeps a company afloat.

In The Economist's Guide to Cash Management, published in 2012, financial expert and accountant John Tennent explains the key principles of running a successful business.

Focusing on cash flow and making smart investments, Tennent provides clear insights on how to run a stable business in an unstable time, and gives advice on staying competitive and resilient in a fast-changing economy.