As YouTube has become an indispensable business tool, this course shows how you can use the platform to build trust with your audience while providing high-quality entertainment.

A few decades ago, everyone watched TV, but now everyone watches YouTube.

It's hard to overestimate the potential of this social network, which offers a lot of different ways for businesses to stay in touch with their audiences and keep them engaged.

However, making meaningful YouTube content takes a lot of knowledge, time, and practice.

Fortunately, instructor Tara Swiger has abundant experience in podcasting, content creation, and consulting, working with entrepreneurs, authors, and businesses to help them thrive in their YouTube niches.

Swiger has written successful guides and workbooks like Map Your Business and Market Yourself, while also giving lectures on marketing all over the world.

In this course, Swiger walks you through how to create on-point, impactful, and entertaining YouTube videos for your business or brand.