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Fundamentals of Google Analytics

Jeff Sauer

Fundamentals of Google Analytics

by Jeff Sauer

Fundamentals of Google Analytics

Jeff Sauer

5 min
3 key insights
Visual, audio & text

Google Analytics expert Jeff Sauer, shows us how we can begin to use data to continuously develop websites that actually help our businesses.

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Fundamentals of Google Analytics

by Jeff Sauer

Fundamentals of Google Analytics

Jeff Sauer

Overview

Jeff Sauer has been using Google Analytics since 2005. In fact, he was one of the first beta testers of the platform. Sauer is a firm believer in data-driven marketing and has been sharing decades worth of industry expertise through keynote speeches, business coaching sessions, and a world-class marketing curriculum taught in universities.

In this course, Saure teaches us Google Analytics essentials and how we can use the platform to pick up insights that can help us drive our business goals. Some of the topics he explores in this course include segments, content groups, and social reports.

As Saure shows, Google Analytics can be a powerful tool for our marketing efforts if we use it right. If we know what we are doing, we can tap into the same pool of resources that Fortune 500 marketers use to measure their website's performance - without any costs.

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"Now, the reason why I love Google Analytics so much. First of all, it's because it's free. There's no barrier of entry. There's no limitations. There's no exclusion of people who can't use this."

Jeff Sauer

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Fundamentals of Google Analytics

Jeff Sauer

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