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Free: the Future of a Radical Price Summary

Chris Anderson

Free: the Future of a Radical Price

by Chris Anderson

Free: the Future of a Radical Price

Chris Anderson

Clock Icon5 min
Insight Icon3 key insights
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Free: The Future Of A Radical Price explains how offering things for free has moved from marketing gimmick to truly sustainable business strategy, thanks to the power of the internet, and how free and freemium models are already changing how we sell stuff.

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Free: the Future of a Radical Price

by Chris Anderson

Free: the Future of a Radical Price

Chris Anderson

Overview

In The Long Tail, Chris Anderson, businessman, entrepreneur, and Curator of the non-profit organization TED, argues that we're moving away from the Power Law of Online Revenues. The Power Law of Online Revenues dictates that the majority of money made will lie within a company's core few core products. However, Anderson believes that by offering a larger selection of products online, companies can serve lots of small niche markets, which aggregates into the majority portion of their revenue.

This process is known as the 'retailing' strategy; it's about selling consumer goods to customers through multiple channels of distribution in order to earn a profit. But what about the most radical pricing of all – offering products for free? After all, most of the stuff on the internet is free. Lots of startups now offer their products for free too, like all social networks, Spotify, Google, etc. Anderson explains how this trend has developed, and what you can do to capitalize on it.

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"If something used to cost money and now doesn't, we tend to correlate that with a decline in quality. But if something never costs money, we don't feel the same way."

Chris Anderson

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Free: the Future of a Radical Price

Chris Anderson

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