Fashion Management: Defining Markets, Business Models & Trends
Institut Français de la Mode
5 mins
3 key insights
Visual, audio & text
This course begins with the uses of fashion through time, before analyzing current trends and mapping the route to sustainable success for future entrepreneurs.
Fashion Management: Defining Markets, Business Models & Trends
Fashion Management: Defining Markets, Business Models & Trends
by Institut Français de la Mode
Overview
Fashion is sewn into the fabric of human history. But we are now at a crossroads: we must change our clothing habits or risk irreversible environmental damage. In this first course of its four-part 'Fashion Management' series, the French Institute of Fashion, or IFM, delves into fashion history with Emilie Hammen, Professor of Fashion History and Theory.
Franck Delpal, IFM's Professor of Economy, reviews the changes that the fashion industry's economic models are undergoing in the digital age. Thomas Delattre, IFM's Professor of Consumer Behavior, highlights the importance of a sustainable fashion future.
Through a combination of expert lectures, peer discussion, quizzes, and more, the IFM demonstrates how fashion's business strategies are moving with the times. Fashion Management lays out the key components of an on-trend, contemporary business model for fashion, in which profit and environmental responsibility go hand in hand.
Favorite quote
Fashion cannot be limited to a material or a tangible object; it's a certain relation to time, manifested through clothes and personal appearance.
- Emilie Hammen, IFM fashion history and theory professor
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