Course Hack
Fashion Management: Defining Markets, Business Models & TrendsBy Institut Français de la Mode

In a Nutshell

This course begins with the uses of fashion through time, before analyzing current trends and mapping the route to sustainable success for future entrepreneurs.

Favorite Quote

Fashion cannot be limited to a material or a tangible object; it's a certain relation to time, manifested through clothes and personal appearance.

Emilie Hammen, IFM fashion history and theory professor

Introduction

Fashion is sewn into the fabric of human history. But we are now at a crossroads: we must change our clothing habits or risk irreversible environmental damage.

In this first course of its four-part 'Fashion Management' series, the French Institute of Fashion, or IFM, delves into fashion history with Emilie Hammen, Professor of Fashion History and Theory.

Franck Delpal, IFM's Professor of Economy, reviews the changes that the fashion industry's economic models are undergoing in the digital age.

Thomas Delattre, IFM's Professor of Consumer Behavior, highlights the importance of a sustainable fashion future.

Through a combination of expert lectures, peer discussion, quizzes, and more, the IFM demonstrates how fashion's business strategies are moving with the times.

Fashion Management lays out the key components of an on-trend, contemporary business model for fashion, in which profit and environmental responsibility go hand in hand.

Here are the 3 key insights from this Hack

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    Tracing the history of fashion reveals its many potential uses
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