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Fashion Management: Defining Markets, Business Models & Trends Summary

Institut Français de la Mode

Fashion Management: Defining Markets, Business Models & Trends

by Institut Français de la Mode

Fashion Management: Defining Markets, Business Models & Trends

Institut Français de la Mode

Clock Icon5 min
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The role of fashion is centuries old and yet still evolving. This course begins with the uses of fashion through time, before analyzing current trends and, finally, mapping the route to sustainable success for future entrepreneurs.

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Fashion Management: Defining Markets, Business Models & Trends

by Institut Français de la Mode

Fashion Management: Defining Markets, Business Models & Trends

Institut Français de la Mode

Overview

Fashion is sewn into the fabric of human history. But we are now at a crossroads: we must change our clothing habits or risk irreversible environmental damage. In this first course of their four-part 'Fashion Management' series, the French Institute of Fashion, or IFM, delves into fashion history with Emilie Hammen, Professor of Fashion History and Theory.

Franck Delpal, Professor of Economy, takes us through the changes economic models are undergoing in the digital age, before Thomas Delattre, Professor of Consumer Behavior, highlights the importance of a sustainable future.

Through a combination of expert lectures, peer discussion, quizzes, and more, the IFM teaches you how business strategies are moving with the times. The course lays out the key components of an on-trend contemporary business model, in which profit and environmental responsibility go hand in hand.

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Favorite Quote

"Fashion cannot be limited to a material or a tangible object; it's a certain relation to time, manifested through clothes and personal appearance."

Emilie Hammen, professor of fashion history and theory, IFM

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Fashion Management: Defining Markets, Business Models & Trends

Institut Français de la Mode

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