course hack
Fashion Management: Brands, Communication & DistributionBy Institut Français de la Mode, Monica Benzi

In a Nutshell

Our concept of what a fashion brand is and does is shifting dramatically in the Computer Age. This course discusses the potentials and pitfalls of the digitization of fashion.

Favorite Quote

Over the course of history, man has learned to conquer territories, oceans, and airs. There is now a fourth space, the information space, which is the core of the economy of the 21st century.

Lucás Delattre, professor of communication, Institut Français de la Mode


Fashion Management: Brands, Communication & Distribution connects the knowledge of the established fashion world with the technological explosion we live in today.

It brings together the expertise of professors in diverse fields: communication, media, digital, marketing, and more, for a thorough overview of managing a contemporary brand.

Helmed by Monica Benzi and Lucás Delattre's decades of experience, the course breaks down the challenges of branding and communication in the Digital Age, and provides case studies for success.

From social responsibility to social media - and sometimes intersections of the two - The Institut Français de la Mode takes you through what it means to be a fashion brand in the 21st century.

Above all, the course teaches you how to turn technological advances to your advantage.

Here are the 3 key insights from this Hack

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    A fashion brand is a social actor and mirror
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