Our concept of what a fashion brand is and does is shifting dramatically in the Computer Age. This course discusses the potentials and pitfalls of the digitization of fashion.

Fashion Management: Brands, Communication & Distribution connects the knowledge of the established fashion world with the technological explosion we live in today.

It brings together the expertise of professors in diverse fields: communication, media, digital, marketing, and more, for a thorough overview of managing a contemporary brand.

Helmed by Monica Benzi and Lucás Delattre's decades of experience, the course breaks down the challenges of branding and communication in the Digital Age, and provides case studies for success.

From social responsibility to social media - and sometimes intersections of the two - The Institut Français de la Mode takes you through what it means to be a fashion brand in the 21st century.

Above all, the course teaches you how to turn technological advances to your advantage.